For IVF Clinics, Fertility Practices & Surrogacy

The emotional side of fertility treatment has no clinical chart.

Your patients receive world-class medical care. What they do not receive is structured space to name what the process is doing to their identity, their relationship, and their grief. These tools fill that gap — workbooks patients can complete between appointments, at their own pace, in private.

How to Do IVF
You will hold: Your Fertility Journey Plan
Why fertility practices invest

Better patient experience. Stronger partnerships. More sustainable journeys.

Fertility treatment is physically, emotionally, and financially demanding. Patients who have structured space to process the emotional dimensions are better equipped to make decisions, communicate with their partners, and sustain the journey through multiple cycles. These tools are not therapy. They are the naming work that makes the medical process survivable.

Patient satisfaction
Couple communication
Decision clarity
Treatment adherence
Titles for your practice

What is inside. Who gets it. When to assign it.

Fertility · Workbook
How to Do IVF
Give to: Patients beginning IVF treatment — individuals or couples entering their first or subsequent cycle.
Assign when: Initial consultation, cycle planning, or when a patient needs structured space to process the emotional and relational impact of treatment.
Inside: Decision-making structure for each treatment stage, partner communication exercises, emotional processing between appointments, financial planning clarity, what to say to family who asks.
You will hold: Your Fertility Journey Plan — your decisions, your boundaries, your communication agreements, and your plan for each stage, signed and ready to carry into every appointment.
$27.99 · Print / $16.99 · Digital
Grief · Workbook
After Miscarriage
Give to: Patients who have experienced pregnancy loss — at any stage of their fertility journey.
Assign when: After a loss, when the patient is ready. Not in the acute moment — when they are ready to name what happened and what they need next.
Inside: Grief naming that acknowledges the specific loss of pregnancy, partner grief differences, what to say to people who say the wrong thing, decision-making about trying again.
You will hold: Your Grief Record — what you lost, what you need, what you are deciding, and who you can ask for support, signed.
$22.99 · Print / $12.99 · Digital
Relationships · Workbook
The Partnership Workbook
Give to: Couples whose relationship is under strain from fertility treatment.
Assign when: When fertility treatment is creating distance, miscommunication, or unspoken resentment between partners.
Inside: Operating agreements, communication patterns, what each partner needs, how to stay connected when the process is consuming everything.
You will hold: Your Partnership Charter — the relational operating agreement you can both defend through treatment and beyond, signed.
$27.99 · Print / $16.99 · Digital
Titles for the people your practice serves

For patients at every stage of the fertility journey.

The Family of Origin Exploration

Give to: Patients examining inherited family patterns before becoming parents. Assign when: Pre-conception planning. Inside: What you carry forward, what you leave behind. $27.99 / $16.99

What Makes You Happy

Give to: Patients who have lost touch with joy during a long treatment process. Assign when: Between cycles, during a pause. Inside: Joy naming, energy mapping, identity beyond treatment. $22.99 / $12.99

The Rebuilding Trust Workbook

Give to: Couples where fertility struggles have eroded trust or created resentment. Assign when: When distance needs naming. Inside: What broke, what needs repair, concrete actions. $27.99 / $16.99

Distribution formats
Print workbooks

Keep copies in your waiting room. Include in new patient packets. Beautiful print editions patients can write in at home.

Digital fill

Assign through the companion application. Patients complete between appointments. Answers saved and exportable.

Interactive audiobook

Hands-free guided experience. Patients can complete during the two-week wait, during recovery, or during any quiet moment.

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From the field

What happens when patients have language for the journey.

Meera Iyer, 29 — Chicago

Software engineer. Got the Ivy League degree, the corporate job, the apartment. Now 29 and navigating her first IVF cycle while her mother hands her biodatas and asks when she is getting married.

"Everyone has an opinion about my body. I have not had time to form my own."

Her fertility clinic includes How to Do IVF in the new patient packet. Meera completes the first three chapters during her two-week wait after retrieval. She names the three decisions she needs to make before her next cycle — decisions about disclosure, financial limits, and what she needs from her partner. She produces a signed Fertility Journey Plan. At her next appointment, she hands it to her doctor and says, "These are my boundaries for round two." The doctor has never received something like this from a patient. The next appointment takes half the time and covers twice the ground.

For your practice: The workbook gave Meera clarity she did not have before treatment started — and gave her doctor a document that made the consultation more efficient and more human.

Theresa Callahan, 51 — Boston

Marketing executive. She lost a pregnancy at 39 after two years of treatment. She never processed the grief. Twelve years later, it arrived — disguised as perimenopause, career doubt, and a marriage she could not name the trouble in.

"I thought I was past it. You do not get past it. You just stop talking about it."

Her therapist assigns After Miscarriage and The Partnership Workbook. Theresa completes After Miscarriage first — naming the loss she buried under twelve years of performance. She writes a grief statement she has never said out loud. Then she and her husband complete The Partnership Workbook together, naming what their marriage became in the years after the loss and what they want it to be now. Two signed documents. One conversation that changes the next decade.

For your practice: Pregnancy loss does not have an expiration date. The workbook met Theresa where she was — twelve years later — and gave her language for the grief that was still shaping her life.

Community organization buyers

Fertility support groups. Pregnancy loss organizations. Surrogacy agencies.

Fertility Support Groups

Distribute How to Do IVF at support group meetings. Members can work through shared chapters together and compare experiences. The workbook gives structure to conversations that are hard to start.

Pregnancy Loss Organizations

After Miscarriage can be distributed through memorial programs, support groups, and online communities. Every product includes crisis support on every digital surface. The workbook does not rush grief — it gives it structure.

Surrogacy Agencies

The Partnership Workbook and How to Do IVF can be adapted for surrogacy relationships — helping intended parents, surrogates, and partners name expectations, boundaries, and communication agreements before the process begins.

A day at your practice

Tuesday at Pacific Fertility: medical care and emotional care, together.

8:30 AM — A new patient arrives for her initial consultation. She received How to Do IVF in her welcome packet a week ago. She completed the first chapter — the one about naming what she already knows and what she needs to learn. Her doctor reads her responses before the appointment. The consultation starts from her concerns, not from a standard script.

10:00 AM — A couple returns after a failed cycle. The nurse gives them a copy of After Miscarriage — not today. Today is for the medical conversation. The workbook goes home with them for when they are ready. It might sit on the shelf for a month. It can wait.

1:00 PM — A patient in her third cycle completes chapter four of How to Do IVF on her phone during the two-week wait. The chapter is about financial limits — how many more cycles, what the actual number is, and what the conversation with her partner sounds like when money becomes part of the grief. She names her number. She feels lighter.

3:30 PM — A couple comes in for a decision appointment — continue treatment or stop. They bring their completed Fertility Journey Plan. Their doctor sees exactly where they are: their emotional state, their financial boundaries, and what they need to hear. The conversation is forty minutes of clarity instead of two hours of circling.

Four patients. Every one of them carrying something they can now name. That is a Tuesday at a practice that uses Purpose Built Press.

Common questions from fertility practice directors
No. These are structured self-knowledge tools — question sets designed to help people name what is happening in their lives and relationships. They are built on dozens of clinical approaches but they do not diagnose, interpret, or provide treatment. They complement your medical care by giving patients structured space for the emotional processing that treatment alone does not cover.
Not in the acute moment. When the patient is ready. Some patients are ready in a week. Some in a month. Some in twelve years. The workbook can wait. Include it in discharge materials or offer it at a follow-up appointment. Let the patient decide when to open it. Every product includes crisis support on every digital surface.
Yes. Many fertility practices purchase How to Do IVF at volume pricing and include it in every new patient packet. At 100+ copies, you receive 30% off. The per-workbook cost is under $20 — a meaningful addition to the patient experience at a modest investment.
Yes. Every title is designed to work for everyone — including same-sex couples, single parents by choice, and surrogacy arrangements. The questions adapt to the person answering. No title assumes a specific family structure.
Yes. The white-label custom workbook program allows your practice's branding on the cover and throughout the product. See the enterprise page for details on custom workbooks.
Volume pricing for your practice

Your price, right now. No calls, no quotes to wait for.


Your total · 20% off$559.80
Volume discount by quantity
10–2425–4950–99100–249250+
15%20%25%30%35%
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Dozens of clinical approaches, applied at the right depth for each title. Every product produces a document your patient can sign and act on. 30-Day Guarantee. If this does not start the conversation you need, send it back. Physical editions only.

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