Structured self-knowledge tools for people in career transition — graduates, laid-off professionals, veterans entering civilian life, and anyone who needs to name their professional identity before they can sell it. The career center gives them a job search. This gives them a career identity document.
People who can name their professional identity — not just their skills, but their values, their leadership style, and what kind of work gives them energy — interview better, negotiate better, and stay in their jobs longer. These tools do the identity work that resumes and LinkedIn profiles can not do. The cost side is just as real: a placement that does not stick can cost a program thousands in repeated coaching and re-enrollment, and the outcome metrics your funders read reflect it.
Give to: Mid-career professionals reassessing their trajectory. Assign when: Career coaching engagement. Inside: Professional values, work style, leadership identity. $22.99 / $12.99
Give to: Emerging leaders or people stepping into management for the first time. Assign when: Leadership development programs. Inside: Leadership style naming, decision-making patterns. $27.99 / $16.99
Give to: People navigating workplace dynamics — boundaries, communication, conflict. Assign when: New job onboarding, performance coaching. Inside: Workplace boundaries, communication style, conflict patterns. $22.99 / $12.99
Keep copies in the career center. Include in outplacement packages. Clients work through them between coaching sessions.
Assign through the companion application. Clients complete between appointments. Exportable as a PDF they can bring to interviews.
Hands-free completion during commutes, gym time, or job search downtime. Listen, pause, answer. Removes the barrier between knowing you need to do the work and doing it.
Victor Hayes, 44 — Atlanta
VP of Operations at a logistics company — until the restructuring. Twenty-two years of progressive responsibility. Laid off on a Tuesday with two hours' notice and a severance package. He has never updated his LinkedIn.
"I do not know who I am without the title. I have never been asked what I value — just what I deliver."
His outplacement firm assigns The Career Identity Workbook and The Career Transition Journal on day one. Victor completes the Career Identity Workbook over two weeks. He names five professional values he has never articulated — including the one that explains why he stayed at the same company for twenty-two years. He produces a signed Career Identity Document. He brings it to his first networking meeting and for the first time in his career, when someone asks "What do you do?" he has an answer that is about who he is, not where he worked.
For your program: The workbook gave Victor language for the identity crisis that follows job loss — and gave his career coach a document that made every subsequent session more productive.
Diana Park, 38 — Chicago
Engineering director. Twelve direct reports. The first woman and first Asian American at her level in her company. Excellent at her job. Considering whether she wants to keep doing it.
"I cracked the ceiling. Now I am standing in a room where no one looks like me, wondering if this is what I wanted or just what I proved I could do."
Her career coach assigns Know Your Professional Self and The Leadership Workbook. Diana completes Know Your Professional Self first. She discovers that seven of her ten career achievements were about proving she belonged — not about the work itself. Three were about the work. She reorganizes her career plan around the three. She produces a signed Professional Identity Document and a Leadership Charter. Her next conversation with her VP is the most honest one she has ever had at work.
For your program: The workbook gave Diana the distinction between performance and purpose — and gave her coach a document that turned a vague career crisis into a specific plan.
Distribute The Career Identity Workbook to graduating seniors. Use it in career counseling appointments. The signed Career Identity Document becomes the foundation for resume writing, interview preparation, and job search strategy.
Include professional identity workbooks in every outplacement package. Clients who name their professional identity before their first networking meeting place faster and stay longer. The documents become coaching artifacts.
The Military-to-Civilian Resume Workbook translates service experience into civilian language. Workforce development programs can use The Career Identity Workbook for job seekers at any level. Volume and nonprofit pricing available.
9:00 AM — A graduating senior arrives for her first career counseling appointment. She completed The Career Identity Workbook between registration and today — chapter one on the bus, chapter two in the library. She brings a list of five professional values she has never named before. Her counselor does not start with "What kind of job are you looking for?" She starts with "Tell me about value number three."
10:30 AM — An outplacement client returns for his second session. He was laid off three weeks ago. Last session, he could not answer the question "What do you do?" without naming his former employer. This week, he brings his signed Career Identity Document. He reads it out loud. The career coach notes: he did not mention his former company once.
1:00 PM — A veteran sits down for a resume review. She completed the Military-to-Civilian Resume Workbook over the past week. Her military experience — eight years of logistics coordination, personnel management, and crisis response — is now written in civilian language. Her resume does not say "E-7, logistical non-commissioned officer." It says what she did, who she led, and what she built. The career counselor reviews the signed Civilian Career Plan and schedules a mock interview.
3:00 PM — A mid-career professional finishes Know Your Professional Self in the career center lounge. She started it as a digital fill on her phone during lunch breaks. She names the thing she has not told her coach: she does not want another corporate job. She wants to teach. The signed Professional Identity Document makes it real. Tomorrow's session starts from clarity instead of circling.
Four clients. Every one of them arrived with a question they could not answer. Every one left with a document that answers it. That is a Wednesday at a center that uses Purpose Built Press.
| 10–24 | 25–49 | 50–99 | 100–249 | 250+ |
|---|---|---|---|---|
| 15% | 20% | 25% | 30% | 35% |
Dozens of clinical approaches, applied at the right depth for each title. Every product produces a document your client can sign and act on. 30-Day Guarantee. If this does not start the conversation you need, send it back. Physical editions only.